MLM Business News
Latest News
Mary Kay Convention 2013
When Mary Kay Ash opened a 500 square foot...
Inside Amway
Amway is one of the oldest operating direct selling...
The Avon Review That You Must Read!
If you’re looking to join Avon or are already...
AdvoCare Snapshot
Founded in 1993, Advocare was based on the desire...
AdvoCare Independent Review
I have been working at AdvoCare International part-time for more than...
Top 20 MLM Companies
The most popular MLM companies and how long they...
Nu Skin Press Release
PROVO, Utah, July 18, 2013 Nu Skin Enterprises, Inc....
The China Connection
Beauty by Mary Kay was founded by Mary Kay...
Thirty One Gifts
Here’s an opportunity that doesn’t leave you guessing who...
Amway Overview
Don’t let the name fool you.  For a company...
Tips from AWeber
Helping businesses like yours raise profits and build customer...
Primerica Insurance
If you’re thinking this doesn’t sound like the name...
Melaleuca Exposed!
What does an Australian tea tree plant and an...
The Pampered Chef
If you’re looking for a direct sales corporation with...
Tupperware
Tupperware has been the household name in the food...
Origami Owl
Founded in 2010, this is a home party company...
MLM Rankings 2013
Latest MLM company rankings…
Herbalife Nutrition Plan Review
Pros There are a number of benefits to the...
Melalueca Company Marketing Plan
The Melalueca marketing plan is run on multi levels,...
Herbalife Shapeworks
Shapeworks is a weight loss program that was designed...

Tupperware has been the household name in the food storage industry since 1946.  Even if that’s longer than you’ve been alive, I think it’s a safe bet to say you’ve at least heard of it and most likely have seen and used an item or two at some point in your life.

DuPont Chemist, Earl Tupper, utilized the new technology of the day (Polyethylene) to fashion multi-colored drinking cups and then his lidded bowls.  Starting out in the retail world he saw a new approach to selling through home based selling and all bets were off.

Other than some cutlery and cookware, Tupperware has stayed the course by expanding their product offer based on the changes in new technology.  Some of these changes include…

  • Online ordering
  • Online home parties
  • SalesForce login for consultants
  • And e-Gift certificates

It seems that Mr. Tupper got this one right by staying focused and open to new trends in marketing. This may be stating the obvious as the numbers speak for themselves.  He went from Tupperware tumblers to selling a household name for millions of dollars.

And don’t let the jokes about Tupperware parties get you down. Tupper viewed these as free advertising which is a good lesson to all who wish to enter the home based business world.

 

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>