Tupperware has been the household name in the food storage industry since 1946. Even if that’s longer than you’ve been alive, I think it’s a safe bet to say you’ve at least heard of it and most likely have seen and used an item or two at some point in your life.
DuPont Chemist, Earl Tupper, utilized the new technology of the day (Polyethylene) to fashion multi-colored drinking cups and then his lidded bowls. Starting out in the retail world he saw a new approach to selling through home based selling and all bets were off.
Other than some cutlery and cookware, Tupperware has stayed the course by expanding their product offer based on the changes in new technology. Some of these changes include…
It seems that Mr. Tupper got this one right by staying focused and open to new trends in marketing. This may be stating the obvious as the numbers speak for themselves. He went from Tupperware tumblers to selling a household name for millions of dollars.
And don’t let the jokes about Tupperware parties get you down. Tupper viewed these as free advertising which is a good lesson to all who wish to enter the home based business world.